- Development
Date
January, 2025
Client
Ads Company
Category
System & Platform
Location
Singapore
ConsoliAds is a UK-based ad-tech platform that helps publishers and advertisers manage and optimise programmatic ad campaigns. Their existing system was struggling with slow page loads, limited scalability, and outdated architecture, which affected user experience and limited growth. They needed a robust, scalable platform that could handle increasing traffic and complex ad operations without compromising speed or reliability.
What We Did
We partnered with ConsoliAds to redesign and enhance their core platform, focusing on performance, scalability, and user experience. Key deliverables included:
- System Architecture Review: Analysed the existing codebase and infrastructure to identify bottlenecks and areas for improvement.
- Backend Optimisation: Refactored core services, improved database queries, and implemented caching strategies to reduce response times.
- Frontend Enhancement: Rebuilt key UI components for faster rendering and better mobile experience.
- Monitoring & Analytics: Set up performance monitoring and error tracking to proactively identify issues.
Result Driven
40% reduction in average page load time across the platform. 60% increase in concurrent user capacity without performance degradation. Fewer downtime incidents and faster recovery when issues occurred. Improved user satisfaction and higher engagement on key workflows.
Quote
Plutove transformed our platform from a bottleneck into a competitive advantage. Their technical expertise and focus on performance helped us scale confidently and deliver a better experience to our users. ”— Product Lead, ConsoliAds
- CTA
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